bringing the primeval inside.
"throughout thousands of years people have sat around the fire, facing one another and reaching out their hands in order to warm them up. the primeval need for contact with fire lingers on in the soul of every man. looking at dancing flames brings people together and the fire is associated with warmth and safety.
planika is an innovative technology company set up as an australian-european joint venture with its products present in 30 countries and an international branch office in new jersey (usa).
it started with a simple bonfire in the heart of the australian continent, under the red ayers Rock.
two tourists, alfred weilandt and jerry dabrowski were sitting by the fire, long into the night, listening to aboriginal tales about a mythical epoch of dreams. the atmosphere created by the flames inspired the two to find an easy way to have the same fire in contemporary interiors."
so many great companies are finding ways to keep our hands clean, the soot and the ash and now the chimney out, all in the name of fire. while i will admit i still prefer a good old fashioned fire place these do catch my attention and i picture them in a gorgeous outdoor commercial setting, such as an outdoor restaurant, bar, hotel etc... offering low maintenance on those busy nights and inviting customers to stay a while and unwind by the fire. truly year round in that setting planika fires will inspire you. enjoy!
