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Tuesday, November 5, 2013

bags by chiyome.

i really like these chiyome bags, and i'll tell you why...

anna lynett moss founded her chiyome studio and line in 2012. "chiyome has firm aesthetic roots in the maternal japanese ancestry of its designer. the name belonged to her great grandmother and is the first of three generations of "chi" names in her family."

have a look at chiyome's product line here. her bags are minimalistic, simply shaped and full of sharp lines and smart proportions. also have a listen, if you have time, to her youtube video above. anna is articulate in how she explains what it takes to develop a brand, a look, and why her look is in some senses, gender neutral, clean and minimal and how she determines who her client is. enjoy!

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