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Thursday, August 28, 2014

phase.

los angeles based, self-taught designer reza feiz has been talked about recently as a "style pioneer" and a "young designer who represents the leading edge of discovery in design"...
reza explains that "the challenge of design is to create something that is unique and functional, but above all has a nuanced and memorable personality. i like my work to be simple yet ingenious; to be understated yet be able to stand out and get noticed."

i have to say, for me, reza has many reasons he is standing out and getting noticed. his work is exquisite. he has studied the masters of the past. you can tell. he is also looking into the future, pioneering his own style and design. and that's what it's about. right? reza's company is called phase. it's a must see. enjoy!