Wednesday, April 30, 2014

pedrali. in pastel.

pedrali describes their line of craft wooden chairs as a "careful use of wood," and "innovation with great agility." so great. plus i love their pastel background lookbook...
sometimes it's simple. the design, or the materials used, or even the ways with which you photograph or market your design or product. but when all that is rolled together, it becomes less simple, it's much more calculated, well thought out, timeless and genuine. i love this line. pedrali's pieces are versatile classic and inventive. you can't go wrong there...enjoy!

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